Modern Logo Design & Branding for Stepup®
A Web3 Innovation Consultancy
Objective
Stepup®, a Web3 consultancy startup, needed a strong and memorable brand identity to reflect its mission of guiding businesses confidently into the world of blockchain and tech innovation. The logo design combines the letter "S" with a four-step structure, symbolizing structured, solution-oriented progression. A dynamic orange and black palette was chosen to convey energy and forward-thinking, while the minimalist, geometric design establishes a modern and professional look tailored to the tech and blockchain industries.
Results
Rebrand delivered impactful results, achieving a 32% increase in brand recognition within the first six months. Website engagement improved by 27.5%, and branded digital assets drove a 29% higher click-through rate on marketing campaigns. The cohesive identity also streamlined client onboarding processes, cutting onboarding time by 18%. This transformation positioned Stepup as a trusted, innovative leader in the Web3 consultancy space, resonating strongly with its target audience.
