Logo & Brand Identity for Controlled Credit Corporation
A Healthcare Finance Brand
Objective
Controlled Credit Corporation needed a brand identity that reflected their commitment to simplifying healthcare debt while fostering trust and professionalism. I created a logo featuring three interlocking “C” shapes and a person icon, symbolizing support, growth, and stability. Paired with a dark green and neutral palette and clean sans-serif typography, the brand now communicates clarity and reliability.
Results
This rebrand delivered remarkable results. Website traffic increased by 41.7%, with users spending an average of 32.4% more time exploring the refreshed, intuitive layout. Cohesive branding elevated digital ad performance, achieving a 34.8% higher click-through rate and significantly driving client growth. Professional assets - like ID badges and posters -strengthened trust during interactions, while a unified design system streamlined operations, reducing asset creation time by 23.6%. This rebrand transformed their presence, fostering confidence and consistency at every level.
