The task was to design a logo and brand identity guidelines for ArrowPoint, a financial trading platform, with a focus on precision, growth, and innovation.
Client wanted a logo made out of "AP" letter combination, and a lavander-purpleish brand identity to differentiate from the market.
My Approach
Designed a logo that tells a compelling story by integrating the letters "AP" into an arrow, symbolizing progress, while a dynamic arrow across the design reflects a trading chart and upward growth.
Conducted research on Arrowpoint's vision and market positioning. Created a cohesive brand system with defined typography, color palette, and developed key brand assets, including logo usage.
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You can see the full project and Brand Guidelines .PDF file on Upwork by clicking on the green "See full project" button on the left side of the page.
